With everything that's happening in the financial world right now, many of the small business owners I speak with tell me they're nervous about the future of their business. They're thinking twice about spending money and some are cutting back on marketing.
Yesterday morning, I gave a talk to a local group of ladies who were either in business or about to start up. One of the other speakers told us that she first started in business in 1992, literally just before 'Black Monday'. Happily her business weathered that storm and today she is very successful.
We tend to forget that we've been here before and survived even worse economic situations.
When you go out networking amongst optimistic people, you find a very different story to the one being thrust at us morning, noon and night by the media. As I've mentioned before, I stopped buying a daily paper months ago because the bad news was distracting me from getting on!
While I don't deny that there are some financial challenges right now, just about everyone I spoke to at yesterday's event was enthusiastic - and had decided to continue building their business regardless of the economy.
Now, more than ever, we need to keep marketing, continue networking and getting our message across.
Great idea Louise not to buy newspapers. Think how much one can save each year!
Have a great w/e
Posted by: Jeremy Jacobs | October 03, 2008 at 04:07 PM