Volvo = safety; Virgin = fun; You =? What do you stand for? If you are your business, then you are also your brand. And from what I’ve been reading over the last few months, building your personal brand is going to be one of the keys to success in 2009.
One of my clients said to me a couple of months ago that they didn’t want their name printed on marketing materials because the business wasn’t really about them. But they couldn’t have been more wrong! One of the main reasons people did business with my client was because they were drawn to their personality – in other words their brand.
You don’t need a big budget like Volvo or Virgin to build your brand. You just need to know what you want to be known for.
(More about personal branding in this week’s ‘Competitive Advantage’. Subscribe now to make sure you get your free copy delivered to your inbox on Friday!)
Comments