I’m all for
creating lots of different streams of income, in fact, the more the
merrier! But they do need to be related
in some way to your core business, or be kept separate so as to avoid confusion.
You don’t
want to dilute the expertise you’ve spent a lot of time, energy and money
building up. Being a Jack (or Jill) of
all trades may be useful, but people prefer to deal with a specialist when they
have a problem they need help with.
You do want
people to remember what you do. If you
have a long and diverse list it will be harder to make your message clear and
succinct, especially when you’re out networking.
You will have
to work so much harder! If you’re
effectively running several different businesses, you’ll need to market each of
them separately. Imagine the plate
spinner who has to keep checking and adjusting to keep each plate from falling.
Your
website will be a mess if you use it for several unrelated products or services. I remember visiting a life coach’s site a
while back and being surprised and confused to see a page about
candle-making! Even a hobby deserves to
be separate and there are many completely free ways to do this.
It’s
perfectly possible to have more than one business provided you take care with
their organisation, presentation and with your time. The alternative is to ensure your additional
revenue streams are clearly related to your existing business in some way, so
you don’t confuse your prospects!
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