Now, more than ever, business owners are busy networking. But I get the impression a lot of networking is being done from a sense of panic and without a clear plan.
I agree 100% that you need to be seen and to keep your name in front of people. However, your time is limited so don’t just pitch up to every event at the expense of all the other marketing you need to do.
Depending on the people you meet when you’re out networking, you can return to the office feeling inspired and motivated or despondent and gloomy.
In such uncertain and worrying times it’s vital that you mix with the ‘right sort of people’! Apologies if that sounds snobbish; let me explain.
Last week I posted about some of the different negative characters who you might have come across. I recommend that you give such people a wide berth or they will drag you down and sap your energy. Remember the saying ‘misery loves company’ so let them mix with each other!
You want to meet a different class of person altogether, and I’ll introduce you next time!
Following a well-received series of talks I gave about networking for small businesses last year, I put together a short report “Why Business Owners need to Network?” (If you’d like a free copy, you can get it here, but only this week!)
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