It's all very scary isn't it?

Freddie Fear

"What if I do the wrong thing?  What if the house prices keep going down?  The bank interest rates are so low at the moment – it’s all very scary isn’t it?  I can’t possibly spend any of my precious money on marketing or training at the moment – I might leave myself short and that would never do! 

What if my clients stop ordering? Or they start paying me late? And you want me to spend out just on the off-chance?  Oh no, that’s far too risky.  Don’t you see, business has gone very quiet, because people are nervous about what might happen?  And they’re absolutely right to think that way – you can’t even trust the banks to look after your money now.

Oh no, this isn’t the right time to invest in my business at all.  I’m going to keep my money safe where it is, under the mattress, and wait until all this trouble is over and things get back to how they were.  Then I’ll think about spending.  Perhaps I’ll take out a little ad in the local paper in a month or so, but I’ll wait and see how things are before I do.  It would never do to guess wrong – oooh no!"

Being paralysed by fear into doing nothing will seriously damage your business!  While you’re busy keeping your money safe under the mattress, your competitors will be investing in bringing in more business – possibly from your client base! 

Have you met any of these three characters?  Or perhaps you can relate to them? 

Comments

[LouiseBJ]

Hi Claire
Thank you for your comment and glad you enjoyed the post. Taking control and doing what you can is an excellent way of getting over the fear. Once you take action you can take more, and more, and build a momentum that makes you unstoppable!

[claire]

Hi Louise
Great post - I think we all recommend elements of that right now! It's that balance between planning and letting the fear stop you doing things. I know I've been reviewing "unnecessary" spending as well as looking at where I get the best ROI both in time and money