When you want to find out how to be successful at something, who do you prefer to learn from? Would you choose someone who’s doing OK or someone who’s doing very well? Another reason, if you needed it, to clear the ‘pond life’ out of your networking circle. Or at least keep contact with them to a minimum.
Study, if you can, those business owners who went through the last recession and are still going strong; they will have learned valuable lessons on how to survive and thrive. Be wary of those who have lots of untested ‘magic’ theories but little practical experience.
Maybe you can’t easily pick up the phone to your business idols, but you can study what they do and do it too. The internet has made it much easier to people watch.
For example, successful business owners are not moaning about the economy, they’re looking for opportunities. They’re not cutting back on their marketing; they’re finding different ways to get their message out there. I’ve noticed that they’re also taking their pick of the best talents who find themselves out of a job!
(Last chance to get your free copy of “Why Business Owners need to Network?”)
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