When I first heard this expression a few years ago, the perfectionist in me said “No way! I need to be totally prepared and have everything in place before launching a new product or service. Otherwise it might not be perfect and that would be terrible!”
Unfortunately there were some serious flaws with that way of thinking, and here’s what I found out:
No matter how hard you try, it will never be 100% perfect. You can expect at least one person to take great pleasure in pointing out any typos or mistakes to you. All you’ll get by aiming for perfection is stress. Learn to let it go when it’s good enough is the advice from Dan Kennedy.
By delaying your launch until it’s completed to your satisfaction, you run the risk of someone else beating you to it! Although their product may not be exactly the same, your sense of disappointment when you see this happen will spoil the excitement and mean you won’t get the impact (and sales) you were hoping for.
If you take too long to finish a product or service, you’ll probably be bored with it before you even start selling it! That’s because, in your mind, you’re already getting excited about your next idea. I find that setting a tight deadline for launching helps to keep me focused on one job at a time and gets the product finished!
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