If you are a buyer today, and have money to spare, this is a great time to shop for bargains! However, if you are a supplier, you’ve probably already found that you’re being squeezed on price or beaten by the ‘cash-in-hand’ cowboys. Indeed, from an email I got the other day, some of you are being expected to provide your goods and services completely free of charge!
While I’m a great believer in providing good value samples and content free of charge (I have a newsletter, this blog, my radio show and a few special reports), your main services shouldn’t be discounted in response to pressure from competitors or prospects.
- Keep your nerve, even though the order books may not be as full as you’d like.
- Revisit your existing and former clients. Ask them for referrals (people like to help if they can)
- Make sure your testimonial file is up to date. Use photos and audios on your website.
- Think of different ways to package your products or services
- Offer a paid sample, but say you’ll deduct the cost of it when they place a full order
- Product a special report on the dangers of hiring the cash-in-hand cowboys!
What's been your experience? Have you had to discount? Please share in the comments section.
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