In the ‘goodie’ bag I received on arriving at Enterprise 09 last week, was a form inviting me to write down a) what I wanted to buy and b) what I wanted to sell. Then the completed form was pinned onto a designated wall for interested visitors to view.
In theory this idea made a change from the usual table to display leaflets and brochures. In practice I found a few flaws that suggested it might not have been thoroughly thought out.
The first problem when I tried to read some of the forms was the handwriting! Whether it’s because I’ve become so used to typed text or because people had scribbled their offerings very quickly, I soon tired of trying to decipher the messages and didn’t bother to look at many at all.
It was also overwhelming to be faced with so many forms, literally hundreds of them! Whereas printed flyers and brochures have large headlines that immediately let you know what they’re about, you had to get really close to the individual forms before finding out if the offering might be of interest. To do this, you had to dodge people trying to pin their own form to the wall, and the patient souls attempting to read.
The really interesting bit
I noticed that hardly anyone bothered to answer the first part of the form, the “We Buy”, and those who did were suitably vague “usual office supplies and services”. It seems everyone was only there to sell.
On reflection I think I would have preferred the usual table of leaflets and flyers.
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