If you’re going to raise your prices, then you’re going to have to deliver the goods. Make sure that you give a first class service to each and every one of your customers, for each and every purchase they make. Go further still, and delight them with great follow up, adding value wherever you can – you can afford to do this now as it is more than covered by your higher price.
I experienced this when I bought my car. The young salesman was very eager to please and personally made sure all my requests (including enough petrol to get home!) were carried out. As I drove away, I thought that was the last I’d hear from him.
But the very next day, he called to make sure everything was OK and said to be sure to call him if I had any problems. He rang again after a week and yet again after 4 weeks – just to check that I was still completely happy with the car. Now I know I paid for this service in the price of the car but how often do you actually get it? I was and still am a delighted customer.
What can you do to delight your customers, and when are you going to raise your prices to reflect what you’re worth?
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