The answer is simple – you should charge what you’re worth! To explain will take a little longer.
Many businesses bump along the break-even line because they don’t charge enough and many go out of business for the same reason.
Whether you’re selling products or services, you have to believe in what you have to offer – or you’ll have an uphill struggle expecting people to buy. If your prices are too low, the perception of your products/services is that they are inferior in quality and durability to those with a higher price tag. In other words, cheap.
If you’re tired of customers trying to beat you down in price or saying you’re too expensive, try something radical – raise your prices! Let me explain a bit more ….
What sort of customers do you want? Those who are just looking for the best price deal or those who appreciate the quality you can offer?
Something most of us forget when setting prices is how many years of studying, building expertise and experience has gone into creating our products and services. They cost you time and money to acquire and therefore need to be factored in. Be proud of what you have to offer and charge what you’re worth - you’ve worked hard for it.
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