It’s rather unfortunate but our customers can be a fickle bunch! Oh, they’re very nice when they meet you, and then a couple of months later you hear they’re working with one of your competitors! If you want to reduce the likelihood of that happening, then you need to make sure you’re the person they think of calling – and you do that by keeping yourself visible.
While Twitter, Facebook, LinkedIn and blogging are great tools for communicating quickly and reaching a wider audience and will help to increase your visibility, they work best when done in addition to some of the more traditional marketing methods. Here are some of my favourites:
- Write a regular newsletter (email or printed) and actively build your list of readers
- Go to networking meetings and remind people what you do (and that you’re still around!)
- Set up a system to follow up with your prospects and contacts
- Have a keep in touch campaign for your customers - present & past (different to the previous point)
- Pick up the phone! It’s easy to fire off an email but you still can’t beat a more personal approach.
What works best for you to stay visible to your prospects and clients?
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