Have you ever been at a networking event, chatting to a business contact and listened, with a smile fixed on your face and a sinking feeling in your stomach, as they told you about all the new clients they’ve taken on? While of course you’re pleased for them, at the back of your mind have you wondered why you aren’t having the same success?
It’s a perfectly natural reaction to compare your situation with theirs – but it can also be very damaging to your self-esteem. It can pull you off track from your marketing efforts as you scramble to find ways of increasing business in a hurry.
If you have a carefully worked out marketing plan, then you know the results you can expect over the next few months. To change your plans suddenly, without a valid reason, will endanger those results and leave your marketing activities in disarray. They are not you and their business is not yours.
It could be that their recent influx of new clients is the culmination of months of marketing effort (which you don’t even know about). It’s a bit like comparing fuel consumption when they drive a Ford Ka and you’re in a Range Rover!
By all means find out what marketing methods are working well for your contact, but don’t compare their results to yours unless you are comparing like for like.
Comments