At recent talks and workshops I’ve been sharing the benefits of using online marketing to gain more business. It seems that many business owners are waking up to the fact that they need to do more than rely on word of mouth!
However, although the internet has revolutionised the way we do business, it mustn’t be regarded as a replacement for the traditional, or offline marketing that works so well.
We will always need to meet people face to face at networking events; to pick up the phone for a quick chat; and to use good old-fashioned snail mail as part of our overall strategy.
I’ve noticed some business owners are looking to the internet for miracles, and expecting them to happen straight away! But just as most offline methods rely on constant and consistent reminders to clients & prospects, so do blogging, tweeting, SEO and Email marketing, before you see tangible results.
The main, and most exciting, difference that online marketing brings to us as owners of small businesses is the ability to reach a much wider audience, very quickly, for a modest financial outlay, and to get our message out there in many more ways than were possible just a few short years ago.
What’s in your marketing mix?
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