... I’m a little bit cross, and it isn’t just the hot weather! You may remember that, as part of my goal to reduce the amount of overwhelming information I receive, I unsubscribed to all but those email newsletters I enjoy reading and find useful.
Using Microsoft Outlook, I also spent a while creating rules to send these newsletters to folders as they came in. My reasoning was twofold – first to keep my Inbox clear from all but client correspondence and any new or urgent enquiries; and secondly to be able to read the newsletters at a time convenient to me.
For a while it worked very well. And then, last week I noticed some sneaky mailing tactics were being employed, with the result that certain newsletters and promotions were bypassing the ‘rules’ and arriving in my Inbox once again.
If you use Outlook Mail Rules, you’ll know that you have to specify either the sender or the subject of the email to set one up. As the subject line of email newsletters is likely to be different each time, I set up the rules using the senders’ names.
I’ve identified the service that is annoying me as one used by many marketers and newsletter publishers. Each mailing now has a unique sender ID, thus bypassing my carefully crafted rules! I haven’t given up on beating this automated service, but I am a little bit cross at needing to spend more time sorting out something I thought was done and dusted.
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