Don't Order too many Business Cards!

Let me explain what I mean before I start getting hate mail from all the printers out there!  Every time I decide to have new business cards printed I face the same dilemma.  The more I order, the better deal I get as economies of scale kick in.  But on the other hand ..... I don’t want to be stuck with out of date cards because ..... I like to play around with my marketing message, try out new ideas – and it’s so wasteful (not to mention expensive) to do that if you order thousands of cards at a time.

Just because you had the business cards or brochures printed doesn’t mean you can’t keep refining and polishing your message and developing your brand.

Now I realise that you don’t have money to burn so how about these low-volume, high quality printing options?  Vistaprint have premium option cards which are very reasonable, as do Moo – so there’s no excuse!

And of course, when you’re happy with your message (for the time being!) and you need lots of cards, perhaps for a trade show or to attend several networking events, then ordering a higher volume of cards from your regular printer makes economic sense.  Just don’t order too many.

You may have guessed that this post isn’t only about business cards – it’s about not standing still in any area of your business.  I worked for the Toshiba corporation many years ago and learned of the Japanese term ‘kaizen’, which doesn’t have a direct translation, but means making constant and never-ending improvements. 

Take a look at your business cards, your brochures, flyers, website, blog - and any other marketing materials you may have.  What improvements do you need to make to better reflect what you do now?