Getting Twitter Clear on What you Do

One of the unexpected side benefits of using Twitter is that I’ve found it’s possible to say quite a lot with very few words.  I’ve also noticed my blog posts and articles getting shorter and containing fewer long or unnecessary words!

When you only have 140 characters to get your message across, you’re forced to pare back to the bare essentials.  While some people resort to ‘text speak’ or use automated abbreviation tools, most people just use less words.  I actually quite enjoy the challenge!

So if it’s possible to do this on Twitter, what would happen if we cut out all the extraneous words in our marketing messages?  After all, there are only 3 (initial) questions that need answering:

What you do
Who you do it for
What people get as a result of doing business with you

By getting very clear on your answers to these questions, marketing your business becomes a whole lot easier.

If you only had 140 characters to answer the three questions, what message would you come up with?  Here’s mine:

“I help business owners get very clear about 3 things: what business they’re in, what they currently have & what they really want. Then I help them fill in the gaps.”

Over to you!