Telling people how good you are doesn’t have to be arrogance

My neighbour at a networking breakfast last week was bemoaning how difficult she finds it to tell people she’s actually very good at what she does.

When your business is providing services rather than physical products, you don’t have anything tangible to show prospective clients, and you certainly don’t want to come across as arrogant and boastful. 

The good news is, you don’t have to.  You can let other people sing your praises, which is actually much more powerful and convincing than just your word.  With the latest internet tools you can now easily include multi-media testimonials in the form of audio clips and even video clips from satisfied clients to reinforce the usual written words.

Of course, it’s a good idea to guide them to focus on the great results you helped them achieve rather than simply enthusing about what a lovely person you are (soothing as it may be for your ego!).

If you’re newly in business and don’t have any client testimonials yet, try offering a free consultation or trial of what you do – on the understanding that you will expect a testimonial in return about their great experience of working with you (as well as some referral names while you’re about it!).

The law of attraction is a great ideal and undoubtedly works for many people.  But I don’t think there’s any harm in giving it a helping hand, do you?