- Raise your prices
- Sell your product or service to more clients
- Sell more of your product or service to your existing clients
Method 1 sounds simple but has a few pitfalls to look out for. Check what your competitors are charging if your product or service is just like theirs - then work out how to do it differently or better. Or, you could add value so that you become known as a ‘premium’ provider, thus justifying the high price.
You may lose a few clients but, research shows that your ‘best’ clients (the ones who really appreciate you) will stay and pay the higher price. The defectors will be those who were the hardest to satisfy, so you won’t miss them too much!
Method 2 involves increasing the number of targeted prospects you have and marketing to them as well as to your existing list of prospects. This is probably the most labour intensive method for you and will take the longest to achieve results.
Method 3 is often overlooked because we don’t want to be ‘pushy’. Do you know what you’ve sold to whom? Do your existing clients know what other offerings you have? You need to have this information close to hand. Someone who has already experienced your service or purchased your product and who has had a good experience is much more likely to want to buy from you again. Make it easy for them.
There you have three ways that you can grow your business in 2010. But then, you already knew about them last year didn’t you? Did they do the trick in 2009? Possibly not, because they are only half the story......
Hi Debbie, thanks for sharing how writing down your goals and plans for 2010 has made such a great difference already. I'm so pleased for you!
Posted by: LouiseBJ | January 29, 2010 at 02:16 PM
All I did was complete your goals lists packets and all kinds of crazy things started happening!
I'm off to a very GREAT start of 2010 and the month isn't over with yet!
Thank you Louise!
Posted by: Debbie Mahler | January 29, 2010 at 02:17 AM