I expect some of what you do every day is routine, such as opening the post; reading emails and checking your diary. You do these almost without thinking.
But what about those activities you absolutely must do to bring in more business? Like prospecting for new clients; following up with existing contacts; planning and goal setting for growth?
If you’ve ever spent your day doing such tasks as responding to emails; helping other people; working on making your marketing materials absolutely ‘perfect’; doing paperwork or tidying your office – you already know deep down these are comfort activities which will keep you stuck and your business exactly where it is now.
The hard truth is: you’re avoiding doing the less comfortable activities which will really move your business forward and generate more sales. The ‘busy’ work will create the illusion you’re working hard, simply because you feel busy. Your avoidance tactics will enable you to do everything but the activities needed to dramatically speed up your business success.
Do you get to the end of the day and say to yourself “It’s OK, I was really busy today, I’ll do that tomorrow.” Or “I just couldn’t find the time today to make those follow-up calls.”?
You know what? If you’re waiting to find time, it will never happen! There will always be other avoidance tactics and ‘busy work’ to fill your available time.
What avoidance tactics are you using? Once you uncover them and the reasons why you are using them, then you can decide if they are really the best use of your time.
(If you need a bit of help with this, get in touch)
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