With all the effort you put into marketing your business - networking online & offline, maintaining a website and/or writing a blog to name but a few - it's such a shame when your results don't reflect that effort. Often those results arise because you've confused your prospective customers and they don't understand what you do or if it's right for them.
There are several ways that you can confuse your prospects.
1. Use jargon or talk about technology in anything but plain language.
2. Don’t tell them what they can achieve by buying from you.
3. Say you’ll send an email or some literature and then don’t
4. Ring and leave the same message that you left 2 days ago, even though you’ve had a conversation in the meantime.
None of the above are going to give a very good impression of your business and professionalism. So, if you don’t want to confuse your prospects (and literally throw money away), keep things simple and:
1. Make sure you keep records of whom you’ve phoned and the result of the call (so you don’t forget and repeat yourself a week later!).
2. If you say you’re going to send something, make sure you do (you never know, you might just get an order).I know these tips aren't rocket science, but they will make your follow-up calls much more productive!
3. Always give a very clear reason why talking to you will be of value to the person you’re calling (don’t give them a reason to hang up).
Have you been confused by a marketing message recently? Please share your experience in the comments below ...
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