New Ideas need New Thinking

As Einstein famously said, you can't solve a problem with the same thinking that caused it in the first place!

So why do we think we can come up with new ideas for our business when we keep doing the same things or mixing with the same people.

Even those of us with notebooks full of ideas need to revisit them to see if they really are 'new'.

Now that it's so much easier to find out what the latest trends are, what the thought-leaders are thinking it can be easy to be swept along the same path as everyone else.  To become a 'me-too'.

Original thoughts and ideas are much harder to come by, and all the more precious for that very reason.  And if it's true that there is nothing really new in this world, then coming up with a new twist to apply to an existing idea is maybe a better place to start.

Let's take a common problem facing small businesses - that of charging what their product or service is worth - and not discounting!

Rather than only listening to what fellow business owners within your networking circle might say, how about getting a different opinion from, perhaps a

Dentist
Musician
Farmer
Barrister

These people may not know anything about your business, but they will be able to tell you about charging for your product or service - from their viewpoint.

How do you come up with new ideas for your business?