But I already knew that!

Was the comment from a business owner I'd been speaking with about developing her online presence. Judging by the tone of voice, she wasn't too happy to find out that I didn't have a magic formula to transform her business without any extra work on her part.

The trouble is, there's a big gap between knowing what needs doing and actually doing it!  And it got me thinking. 

I've been guilty myself, in the past, of having a lot of 'shelf help' - buying lots of how-to books, training programmes, and attending many seminars.  All in the vain hope that I would stumble across the missing part to build my business effortlessly.

One of the problems is the sales copy accompanying events and product launches.  They all promise the earth - and then deliver ..... you guessed it ..... stuff I already know about!

So I've made 2 promises to myself.  The first that I will not buy any more products or download any new information, without first checking my groaning bookshelves (real and virtual) to see if I haven't already got an equivalent.  The second promise is that I will systematically work my way through each of the programmes in my possession instead of leaving them to gather dust.

Once I've taken action and done the work, it will be interesting to see how much further forward I am in my own business.  I think that business owner's comment may have done me a big favour!

What about you?  Do you keep finding 'new information' you already knew about?