Have you got any buried treasures in your business?

If like me, you've been in business for a few years, you've probably accumulated a lot of materials - written, audio and even video.  Let me ask you a question.  Are they still working for you, or are they gathering dust in a filing cupboard somewhere?

While searching for inspiration for a bonus to a product I'm 'relaunching' soon, I came across several folders full of notes from workshops I've presented over the past few years, and then it struck me .....

.... like a flash of the blindingly obvious!!

Why don't I use this material to create information products to sell?  Most of the content is already prepared and the topics should be popular because the workshops were.

Back when I originally wrote this material, I simply presented the workshop a few times, then put the folder on a shelf and moved on to the next project.  I've always been so keen to learn lots of 'new stuff' to pass on that I forget not everyone knows the topics that I taught in the past, only the relatively small number of people who attended the workshops.

Stunned, I sat there for a while, berating myself for not seeing the possibilities and taking action months or even years earlier.  But back then I didn't have a lot of the technical tools or online know-how, so perhaps now is the right time after all.

By far the biggest surprise came when I went through all the old folders the other day and found, not just a couple of possible new products, but six!  Definitely a 'duh' moment!  It's going to be a busy summer.

Don't let your 'old treasures' gather dust - get them out and polish them up!

Have you got any 'old treasures'?  Do comment below if this has happened to you!  And if you enjoyed reading this post, please retweet or share ;)

Comments

[LouiseBJ]

Hi Paul, yes I have folders and files! While they may be organised, I'm ashamed that they were gathering dust on the shelves.

Good to hear you're bringing together some of your past treasures into your new membership site - now there's an idea ;-)

[Paul Simister]

Louise, you have folders and files? Wow how organised.

I completely agree with you about bringing back the good stuff from the past.

It's so easy to keep moving on from A to B and then to C... without bringing everything together.

This is exactly the exercise I'm doing with my new online membership site for small business owners called Your Profit Club with Paul Simister.