The reason I ask is because I find so many website owners invite visitors and then abandon them. In other words visitors don’t know what to do next. And a lot of blogs don’t seem to actively encourage readers to subscribe to the RSS feed, it’s as if they can’t be bothered.
Make your visitors welcome
Explaining a little of what you do and for who will reassure visitors that they’re in the right place. A brief guide to what’s on the different pages will encourage them to explore. Telling them what to do next makes things easy. I’ve seen some thoughtful sites with a ‘Start Here’ tab – a good idea as people may not arrive on your home page on their first visit.
Thank your visitors
Offering a free gift in exchange for contact details is a well-established marketing tactic. Providing real value in that gift will ensure your visitors take away good memories of their time on your site – and encourage them to read future messages from you.
With so many millions of websites and blogs to choose from, it can be like being at a very crowded party. It’s easy to get confused and feel overwhelmed without a guide or signs as to what’s available and where to find it. Most people are too short of time to try to work it all out for themselves, so they click away, leave the site, and probably never return.
(I’m sure you’re an excellent host by the way :))
How do you make your website visitors welcome? Please share in the comments – and if you enjoyed reading this post, a retweet would be appreciated.
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