While you can easily do this in person by going to local networking events and taking a stand at exhibitions, there’s a limit to how many people you can physically get to meet.
To take advantage of the reach of the internet and demonstrate how great you are to people you haven’t met yet, writing articles, posting audio and video recordings are the next best thing to being with them in person.
What we all tend to forget is just how much we know about what we do – that others don’t know, but would be interested in learning, especially if you tell them what’s in it for them!
Research shows that the top 4 major motivators which influence buying decisions are:
- How to make money
- How to save money
- How to save time
- How to avoid effort
I hope you now have some ideas to get started, please let me know how you get on!