Blogging and Article Marketing – What Shall I Write About?

This is a question I’m often asked when I suggest to business owners that they should start publishing an email newsletter, a blog, and write articles as part of their online marketing strategy.  The reason it’s so important is you need to take every opportunity to show off your expertise to existing and potential clients. 

While you can easily do this in person by going to local networking events and taking a stand at exhibitions, there’s a limit to how many people you can physically get to meet.

To take advantage of the reach of the internet and demonstrate how great you are to people you haven’t met yet, writing articles, posting audio and video recordings are the next best thing to being with them in person. 

What we all tend to forget is just how much we know about what we do – that others don’t know, but would be interested in learning, especially if you tell them what’s in it for them!

Research shows that the top 4 major motivators which influence buying decisions are:

• How to make money
• How to save money
• How to save time
• How to avoid effort

So you need to write articles which include a relevant motivator and are based around your products or services.  Give your reader some of your top tips; highlight mistakes they need to avoid; discuss the latest developments in your field; describe a few how-tos and even a list of reasons why they should (fill in the blank).  Writing articles will showcase what you do and the type of problems you solve as well as build relationships, even with people you haven’t met yet.

I hope you now have some ideas to get started, please let me know how you get on!