I was reminded by a fellow coach, client and good friend that it’s nearly 8 years since we arranged her first business coaching call. When she kindly tweeted this to me at the weekend, I was immediately transported back in time to recall some of the great conversations we had in the early days of marketing her coaching practice.
It’s funny because in those days I didn’t really regard myself as ‘qualified’ to coach anyone about their marketing - I just passed on the useful tips I’d picked up. In those days it was from reading all the books I could lay my hands on!
And I’d never have dreamt back then, that people would be seeking me out today to teach them how to use the internet, especially social media, to market their businesses.
I suppose there’s still a residual memory from all those years ago of not believing I’m qualified in marketing that holds me back from promoting myself as I know I should.
But that belief is completely out of date now! I have nearly 8 years more experience for one thing ;) Eight years more experience of coaching, of being in business, of studying marketing and of teaching others how to market. When you look at it like that, it seems really silly to still be believing in something that probably wasn’t even true back then!
Are you still holding onto a belief about your abilities that is no longer valid? Do you avoid growing your business because that little inner voice is making you doubt how brilliant you really are?
It’s time to consign outdated limiting beliefs to the dustbin of the past where they belong. After all, running a small business presents enough challenges every day without you adding any more!
Over the next few days, check the messages you’re giving yourself (it’s OK, everyone talks to themselves like this!). Be aware of any that are unhelpful or which stop you from taking an important step into unknown territory. Ask yourself if the message is true, or whether it has outlived its usefulness. Ditch anything that isn’t empowering you!
Don’t forget to let me know how you get on and get in touch if you need any help with this.
And as for the client who started off the train of thought that inspired this post, I’m so proud to have played a very small part in her wonderful journey to success. (I’m also incredibly chuffed that she remembered!)


