If you’re busy being fabulous, you’ll be sharing your expertise with blog readers, email newsletter subscribers, Twitter followers and Facebook fans. You’ll be writing informative articles, recording great podcasts and videos to demonstrate how knowledgeable you are in your specialist area, as well as helping people who are just beginning their educational journey. You’re busy building great relationships for the future and are in this for the long haul.
On the other hand, if you’re busy telling everyone how fabulous you are, this means you’ll be broadcasting links to sales pages, pushing people to buy. You’re probably bombarding your social networking contacts with messages, without stopping to check their relevance to each group of people. Your blog posts and podcasts are often little more than sales pitches you can’t even be bothered to disguise.
When you’re understandably keen to get your message out to as many people as possible, it’s easy to get carried away and send out emails or tweets that are only about your latest promotion. It’s far better to keep the ratio of valuable information : promotion tipped in favour of providing great value for your followers, readers and subscribers.
You only need to think about which sort of person you prefer to connect with, to realise that it’s the messages from the information givers you enjoy reading. And if the tips in those emails are followed by a short promotion, you forgive them because they gave you the good stuff first!
The same principles apply in the offline world too! Giving talks to networking and other groups (confidentbusinessnetworking.com) of people in your target market is an excellent way to show how fabulous you are, and how well you know your subject. I’m sure you’ve experienced the ‘seminars’ that didn’t contain any real how-to information as the speakers were too busy plugging their businesses. I bet you wouldn’t rush to hear them speak again, would you? Nor would you rush to buy anything from them ...
By contrast, remember the other kind of speakers you’ve heard; the generous speakers who do share valuable nuggets with their audiences - have you noticed how quickly their events fill up? And do you remember the eager crowd at the end of the talks, queuing to buy their books or CD sets?
Getting the ratio of valuable information to promotion right isn’t hard to do, but it can make a huge difference to the number of interested prospects and new customers you attract.
So, which describes you the best? Are you busy being fabulous or are you too busy telling everyone how fabulous you are?
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