FLR #34 – Email Marketing – Get better results with permission!

My guest for this show was the very knowledgeable Robin Houghton of Eggbox Marketing, an online marketing consultancy based in Lewes, East Sussex, here in the UK.  Robin has many years’ experience in permission email marketing, and I asked her to talk though the latest regulations we need to be aware of when sending out our email newsletters and promotions, and to let us in on some of her professional secrets. 

It seems that the majority of regulations protect individuals from unwanted emails (B2C), as well as where B2B includes sole traders (they are also regarded as individuals). 

Unbelievably Robin reported that she’s unaware of any financial penalties (up to £5000) being imposed for breaching regulations!  But there’s always a first time, so using best practice is still advisable to avoid being that person. 

Different countries have different guidelines and it’s important to be informed about what they are for all members of your email list, such as the CAN-SPAM act in the USA.

Robin is optimistic about the future of Email Marketing and gave a great example of how one of her clients is using it in conjunction with other social media tools to great effect.  Find out more by listening to the recording!

Contact Details:

Robin Houghton is Director of EggBox Marketing Limited
Website:  www.eggboxmarketing.co.uk  Blog: www.eggblogg.co.uk
Follow Robin on Twitter:  www.twitter.com/eggboxrobin

Listen to the recording here